The dietary supplement brand Nupo wanted to create focus on their meal replacement products named One Meal. This product group is based on bars and shakes that include all the proteins, vitamins and minerals needed in a meal and even with a small number of calories.
The message should be that Nupo is a great opportunity for a meal when you are busy, on the road, in between meetings, sports, etc. The target group is wide and with this product group the brand aims at everybody.
For this campaign Emil Thorup was chosen, due to the perfect match of his target group and the primary target group of Nupo, and due to the credibility of an always busy schedule as a self-employed which often requires a quick meal.
Endorser: Emil Thorup