The French quality brand La Label Rouge wanted to find a Danish online profile who could be a perfect match for the brand. The specifications for the profile were for instance a great knowledge of the French kitchen and its products combined with a professional approach to cooking.
The final goal was to create awareness of La Label Rouge and the values included in the quality stamp’s products.
Jesper Vollmer solved this assignment with an exclusive dinner at The French Embassy in Copenhagen – the guests were a group of the Danish food and beverage press and the French Ambassador in Denmark. A selection of the quality stamped products was included in the menu and there was a great focus on the storytelling of la Label Rouge.
Furthermore, he has through the cooperation developed several recipes for the brand.
Endorser: Jesper Vollmer