The streaming service C More had a wish for a cooperation with a profile that with creativity, empathy and trustworthiness could help the brand with visibility, traffic to web site and leads. Main focus was the crime programs.
The target group is 40 + and for this campaign Annette Heick was a perfect match in all demographic states.
Her approach to this cooperation was based on original content where her talent as an entertainer was in focus. With her videos she succeeded to create a great interest with humorous and informative content that leaded the followers to a visit at Cmore.dk and great engagement.
Endorser: Annette Heick