Cases
Jordan
For an online campaign Jordan was looking for a profile with humour, twinkle in the eye and great communication skills to bring good awareness for the product line Interdental. The mission of the campaign is that the product line gets top of mind and becomes preferred go to brand when it comes to personal hygiene and good style.
In this case Emil Thorup is an obvious choice as endorser for Jordan. He is extremely conscious about his personal hygiene and his look, communicates informatively with a creative twist and often with a great portion of humour and self-irony.
Endorser: Emil Thorup
Lyngby Storcenter
The shopping center Lyngby Storcenter searched for a cooperation with an endorser able to create added value to their location with a focus on adding traffic to the center. The chosen target group was based on the quality conscious customers who appreciate a nice selection of good groceries, cooking and food inspiration.
Jesper Vollmer with his many years as a professional chef, his great communication skills and his 74 k followers who are into the chosen subjects was an obvious choice.
He visited the shopping center with the purpose of creating stories with reviews of the recognized Italian restaurant Pasta & Parma plus shopping of kitchen tools for later action in the kitchen.
Endorser: Jesper Vollmer
Trendhim
The Danish jewelry and accessory brand Trendhim looked for a cooperation that through an influencer campaign could place focus on awareness and traffic to web site. The brand that offers all kinds of jewelries and accessories for the male has during TV commercials with male nudity created a great attention. The brand also wants to draw this attention into their online visibility.
Emil Thorup is not afraid of nudity, nor of accessories, so the choice of him for this campaign is not only credible but also a perfect match in terms of demographic data which are important for the interaction between the brand and the endorser.
Endorser: Emil Thorup
NUPO
The dietary supplement brand Nupo wanted to create focus on their meal replacement products named One Meal. This product group is based on bars and shakes that include all the proteins, vitamins and minerals needed in a meal and even with a small number of calories.
The message should be that Nupo is a great opportunity for a meal when you are busy, on the road, in between meetings, sports, etc. The target group is wide and with this product group the brand aims at everybody.
For this campaign Emil Thorup was chosen, due to the perfect match of his target group and the primary target group of Nupo, and due to the credibility of an always busy schedule as a self-employed which often requires a quick meal.
Endorser: Emil Thorup